Search Engine Optimization

Advice and Tactic

Unique content is King. Search engines love new, unique and updated content. If you produce new content at a rate of just one reasonably sized page per day and tied in with the other advice throughout the site, I can almost guarantee you will get good listings. Remember though, write for the visitors but cater for the search engines. If your field of expertise fits into a niche in the market, all the better for you but you must get unique content all you will fall behind.

Page Structure. Search engine bots can sometimes get confused with poorly coded html, javascript and other web languages. If the bot has to wait too long or cannot decipher the web language then it will just abandon your site and move on to the next, even if it manages to get through the code it usually leads to poor search engine indexing of your website. You should also keep to widely used file extensions like .htm, .html, .php, .asp for your pages.

Loading Speed. The loading speed of your website should be kept to a minimum, if it takes long than 5 seconds on 256kb+ connections then you lose visitors - both real and search engine bots. There are a variety of reasons why pages can load slowly, it may either be your web server, poorly coded server side code like php or client side code like javascript which can slow or even stop your page from loading.

Visitor Navigation. This is more an aesthetic feature of your website focused at real visitors but you need to have some sort of standard navigation that is the same throughout your whole site. People can be put off and leave your website if they find it difficult to browse easily, search engine bots may also miss links if they can only be found deep within your site. Try to make as many internal links as possible available on each page.

Site Hierarchy. Site hierachy can be great for adding keyword density to your web site. An example of site hierachy working effectively would be this page, seo-advice.php. The full link contains SEO twice - www.seoassistance.com/seo-advice.php which is very beneficial in the way search engines determine your sites relevance to a particular subject. Use your domain, folders and file names to your advantage.

Avoid Blackhat SEO. Blackhat SEO is a vast topic that commands little respect from real webmasters as it means using underhand methods to gain search engine rankings, although the site is usually banned quickly. Blackhat SEO includes using link farms, search engine spamming, hidden or disguised text, fake meta tag data, using duplicate content and using doorway pages. I would recommend you stay away from tactics like this as you will end up losing out in the long run.

Targeted Linkswaps. Link swaps are great but you must make them work for you. It does little good for you when your going for top search engine positions when your link swaps are untargeted. You should choose some specific keywords for both the link text and the link title text then make sure before you link swap that the other webmaster adds those specific keywords with the link.


About the author:

Article by www.SEOAssistance.com

Search Engine Optimization
Advice & Tactics,
www.SEOAssistance.com

SEO Thinking

Get Traffic With SEO Thinking:

To get traffic to your website, you have to understand how Search Engine Optimization, or SEO, works. To understand SEO you need to understand how search engines work. To put it bluntly search engines have workers and thinkers, spiders and indexers. The spiders collect as many documents as they can and brings them to the indexer. The indexers 'reads' them and then applies an algorithm to the TEXT ONLY, very important to remember, and awards it a score in order to present only relevant search results. The key then to applying SEO effectively is to write content with this algorithm in mind.
A SEO pro could easily take days of your time to discuss the ins and outs of search engine optimization. And since the algorithms for search engines change every now and then, they might have reason to have so much to say. In my opinion SEO should not take too much of your time really, it's always better to write compelling content for people as oppose to machines. If you remember the following 4 highlights you should do just fine in the long run.

So, mental note to self, remember the following 4 headlines: • Keyword prominence • Proximity • Density • Frequency

Keyword prominence is exactly what it says; make your keywords prominent. Put them at the top of every page, put them in the titles headers and in the first paragraph of your text. Apparently it's even important to put keywords at the start of a sentence. 'SEO I must learn', if you're a Star Wars fan. If you think about it, it actually makes sense. If you have a page with 'get traffic' in the name, 'get traffic in the title, and 'get traffic' mentioned numerously in the first paragraph, I'm guessing that the article is about getting traffic.

Keyword proximity refers to how close keywords are situated to each other. You must have heard of that age old saying: "Keywords of a feather flock together". This should actually come pretty naturally if you're writing about a certain subject.

Keyword frequency indicates to the search engine that you are staying on subject and that the whole article is definitely about 'get traffic'. This again makes a lot of sense, if you have a lot of 'get traffics' at the start of your article and none at the end then you may have lost the plot and the search engines don't like that. If you constantly refer to the same words then that article is probably about that subject and then relevant to the search.

Keyword density is a holistic view of your entire article and is measured as a percentage. This article is about 700 words long and 'get traffic' is mentioned about 10 times. That gives me a keyword density of 1.5% for the key phrase 'get traffic'. Because spammers, and especially pornographers, have caught on to this search engines probably flag sites that have ridicules keyword densities. The recommended density for your keywords should be in the range of 3-7%. Just as a side note, words such as 'is', 'our' and 'the' are not counted.

As you probably noticed all 4 of these SEO factors are rather closely related. And throughout this article we only used one key phrase, being 'get traffic'. Now imagine you had 10 keywords that you want to get ranked for. If you were too concerned about SEO, you would either write something that would make little sense to a real person, or simply considered spam. I said it once and I'll say it again: it's much better for your readers and your sanity just to produce good and accurate content. That's what really gets your traffic.

So, in a nutshell, you want to remember: • Search engines only read text, so include at least 100 words in every page text • Use keywords at the beginning of the page, paragraphs • Place keywords close to each other • Repeat keywords 3-7 times for every 100 words • Get traffic



About the Author
Gill Taylor (lead reviewer)
www.freshlybakedwealth.com.
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